I'm happy to announce the kickoff of this year's annual Cones for the Cure campaign. The Cure Starts Now and Graeter’s team up once again this September in their annual Cones for the Cure campaign. This two-week long campaign will take place September 4-16 at participating Cincinnati, Dayton, Columbus, Lexington and Louisville Graeter's locations to help spread the word about The Cure Starts Now and its mission to find the “homerun” cure for all cancers by focusing on pediatric brain cancer. It's a delicious way to support a precious cause.
During Cones for the Cure, guests that visit a Graeter’s store during the campaign period have the opportunity to donate a $1 or $5 “Cone for the Cure.” Graeter’s will also offer a $15 savings booklet for every donation of $5 or more to The Cure Starts Now.
Watch this short video to learn more about Cones for the Cure and Elena's Blueberry Pie special ice cream (Note: this video was created in 2011 so the date mentioned for the campaign is incorrect):
Remember how I mentioned free ice cream? All local Graeter's will also be offering free scoops of their Elena's Blueberry Pie Ice Cream from 3-8 PM on Wednesday, September 4th. Elena’s Blueberry Pie is a special flavor that was created in honor of 6-year-old Elena Desserich who was lost to cancer in 2007. Stop into your local Graeter's shop for this delicious treat and while you're there, please don't forget to make a donation. In 2012, nearly 40,000 people participated in the campaign which generated over $42,000 for The Cure Starts Now. With your help, here's to hoping the 2013 campaign is even more successful!
Can't make it on September 4th? Check back between now and September 16th for another free scoop date to be announced! Also, there will be a special online giveaway for one lucky reader.
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